Find out what is holding growth back
I investigate why marketing is not bringing the right enquiries or buyers do not see the product’s value, then recommend what to change first.
Read moreEvgenia Rodionova
Business Development & Marketing Consultant
I help complex B2B and tech businesses grow, from research to execution
I help founders enter new markets, make their product’s value clear to buyers and build the team to deliver. I develop the strategy and oversee its implementation.
Working with Ukrainian-led and international teams in Europe.
Selected clients
Consulting
How I can help
Enter a new market or launch an offer
I research buyers and competitors, develop your positioning and offer, and plan the launch around your budget and team.
Read morePut your strategy into practice
I help build the team, organise delivery and introduce AI into marketing workflows. I review progress and adjust the plan with the founder.
Read moreHow we work
Your business
I start with an in-depth founder interview and review the product, sales, team and resources. We agree what needs attention.
Buyers and market
I interview customers, map the buying journey and study competitors to understand why people choose you and what stops them buying.
Strategy and plan
I develop positioning, offers and the strategy you need: marketing, content or business resilience. We plan channels, partnerships and resources.
Team and delivery
I work with your team, help recruit or involve Content.UA. I oversee delivery, AI adoption and reviews of results.
Case studies
16 000+CEE 2019 visitors through online promotion
89%attendance56 registrations (target 50), 50 attended; a 5-day campaign
E-commerce
Lenovo Ukraine
Launch of the portal and updated online storeYOGA Book research changed our understanding of the buyer and how to present the product. Content.UA developed the content strategy and content for Lenovo.ua and the store; partners handled development.
Original case on Content.UA (Ukrainian) ↗Audience acquisition
CEE Ukraine
16,000+ visitors through online promotionFor ERC’s CEE 2019 exhibition, research into visitors’ motivations shaped an online campaign, avoiding competition with election advertising outdoors. The client engaged Content.UA again for the next exhibition.
SEO and usability
OLX Ukraine
Recommendations for the blog’s developmentWe analysed traffic, competitors and reader behaviour, identified technical and navigation problems, and prepared recommendations, mock-ups and a content plan for the OLX blog.
B2B webinar
AM-Bits / Dell
56 registrations (target 50), 50 attended; a 5-day campaignAn email campaign to the partner’s contact base and Telegram reminders achieved 89% attendance: 50 of the 56 registrants joined.
I tend to ask one more question
Clients often came to Content.UA asking for content. A conversation might reveal that buyers did not understand the product or the website was losing enquiries. I wanted to understand why before writing another post.
Journalism taught me to listen, my MBA helped me assess business decisions, and running an agency taught me to take responsibility for delivery. That combination shapes how I work with founders.
More about me→I waited for the right moment, too
Once, I stood on a cliff seven metres above the water. I could not climb down, so I had to jump. I waited for the right moment, but it came only when I took the step.
In over 20 years of client work, I have seen founders postpone changes until they could afford a strategy or conditions improved. By the time they returned, they were in a hurry: the market had moved on and time was running short.
That is why I begin when I see the need for change. A customer conversation or market research already gives us something to base the next decision on. Readiness often comes as we work.
My agency and media platform
Execution
Content.UA
My agency can deliver content, PR, SEO, SMM and PPC. We also work on brand visibility in AI search through your website, content and external publications.
About the agencyVisibility
ProBusiness.Media
The publication I co-founded offers interviews and partnership articles, subject to editorial requirements. My own writing explores AI in marketing and how businesses are changing.
Visit the publicationMy articles
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Credibility economy · ProBusiness.Media
The Digital Sincerity Manifesto: Why I Decided to Kill My Agency's Classic Model
Why I changed my agency’s approach as AI made content production easier.
AI & marketing · ProBusiness.Media
The Meeting Point: Why AI Marketing Needs Strategy Before Prompts
What you need to know about your buyers and offer before asking AI to write for your business.
Digitalisation · ProBusiness.Media
How to Digitalize a Small Business Without Creating More Chaos
How to choose digital tools around the way your business actually works.
What would you like to change in your business?
Let’s talk
Tell me what you want to change. I will reply personally.