Solve one important challenge
Strategic consultation
For a specific question blocking a decision: positioning, offer, ICP, channel, new market, marketing problem or business choice.
Explore↗Evgenia Rodionova
Marketing Strategist · Business Mentor · Fractional CMO
I see beyond the marketing brief.
I help founders and teams understand where to grow, what will actually get them there, and turn that answer into strategy, a working marketing system and execution.
Discuss my challengeNot sure which format you need? Let’s start with a conversation.
20+ years in marketing and communications. Entrepreneur, journalist, MBA, founder of Content.UA and co-founder of Probusiness.Media. Selected clients and projects include Cisco, Lenovo, OLX and other international and Ukrainian brands.
20+years in marketing and communications
11years building and leading Content.UA
50+marketing, positioning and growth strategies
100+events, workshops and business formats
My guiding principle
I always ask: “What for?”
You may come to me for Instagram, a website, content or a campaign. But if the real goal is new clients, a new market, a higher price point or more profit, I will not pretend that one isolated marketing activity is guaranteed to solve it.
First, we look at the business as a whole: goals, product, customers, economics, positioning, channels and resources. Only then do we decide what is genuinely worth doing.
From one business challenge to a complete marketing system: research, positioning, strategy, offers, AI, team and execution.
Ways to work together
How much clarity and involvement do you need right now?
Understand what is really happening
Marketing & AI Audit
A diagnosis of the business, marketing, customer journey and processes to reveal growth opportunities, wasted effort and practical AI use cases.
Explore↗Define where to go
Marketing strategy with an execution option
The complete growth logic: customer and market research, positioning, offers, channels, content, AI and a practical 90-day plan.
Explore↗Walk the path together
Strategic support for 3+ months
Weekly work from point A to a defined point B: decisions, tasks, analysis, correction, learning and systematisation.
Explore↗Build marketing as a function
CMO / Fractional CMO
Marketing leadership for a business that needs more than another campaign: someone to hold strategy, team, priorities and execution in one system.
Explore↗The credibility economy
When words become cheap, the person behind them becomes more valuable.
Trust works on two levels: hard proof — experience, education, cases and outcomes — and everything people read between the lines: how you think, what you believe, how you behave and whether working with you feels right. This matters even more now that AI lets everyone produce ‘correct content’ at industrial scale.
Selected cases
Better marketing starts with a better understanding of the person — not with the ad.
Audience acquisition
CEE Ukraine
16,000 visitors from digitalWe conducted customer development, uncovered different reasons people attended the exhibition, segmented the audience into focused groups and created a distinct message and creative route for each. One event, but several reasons to say yes.
E-commerce content ecosystem
Lenovo Ukraine
From store to information ecosystemWe developed audience personas, competitor analysis, editorial policy and a content-marketing strategy across product pages, landing pages, categories, service pages and the blog — capturing informational and long-tail demand.
Organic demand
OLX Ukraine
Systematic content marketingWe built the logic of the blog across structure, ICP, search demand, UX audit, design changes, content and email. The goal was not simply to publish articles, but to create a system that attracts and retains organic demand.
My marketing philosophy
Marketing works where three things meet
Need
People genuinely need what you have created.
Understanding
You speak about what matters to them, not what matters to your deck.
Value
You communicate it clearly enough not to disappear among similar offers.
Then come advertising, SEO, LinkedIn, Instagram, AI, PR and all the other wonderful human inventions.
People-to-people marketing
The more technology enters business, the more humanity marketing needs.
I bring founders and teams into view through stories, values and meaning — so people understand not only the offer, but also the person and choices behind it.
The next step
I do not promise a magic button. I help you see the system — and build it calmly.
Discuss my challenge
Not sure which format you need? Let’s start with a conversation.