Cases

Not a collection of channels. A clear reason why they should work.

Selected projects where I was responsible for research, strategy, positioning, a content system or marketing leadership.

Audience acquisition

CEE Ukraine

16,000 visitors from digital

We conducted customer development, uncovered different reasons people attended the exhibition, segmented the audience into focused groups and created a distinct message and creative route for each. One event, but several reasons to say yes.

E-commerce content ecosystem

Lenovo Ukraine

From store to information ecosystem

We developed audience personas, competitor analysis, editorial policy and a content-marketing strategy across product pages, landing pages, categories, service pages and the blog — capturing informational and long-tail demand.

Organic demand

OLX Ukraine

Systematic content marketing

We built the logic of the blog across structure, ICP, search demand, UX audit, design changes, content and email. The goal was not simply to publish articles, but to create a system that attracts and retains organic demand.

B2B technology

Cisco Ukraine

Communication system and webinar funnel

I worked on the digital and social direction, campaign messaging and the logic of a webinar funnel for a complex B2B audience. I do not publish further details or figures without specific approval.

I publish cases only within what can be verified and responsibly disclosed. Credibility is not a content theme for me; it is a working rule.

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