Cases

Research, decisions and results

How understanding buyers shaped the strategy and the work that followed.

Audience acquisition

CEE Ukraine

16,000+ visitors through online promotion

For ERC’s CEE 2019 exhibition, research into visitors’ motivations shaped an online campaign, avoiding competition with election advertising outdoors. The client engaged Content.UA again for the next exhibition.

E-commerce

Lenovo Ukraine

Launch of the portal and updated online store

YOGA Book research changed our understanding of the buyer and how to present the product. Content.UA developed the content strategy and content for Lenovo.ua and the store; partners handled development.

SEO and usability

OLX Ukraine

Recommendations for the blog’s development

We analysed traffic, competitors and reader behaviour, identified technical and navigation problems, and prepared recommendations, mock-ups and a content plan for the OLX blog.

B2B technology

Cisco Ukraine

Webinar promotion for B2B buyers

I developed the digital and social media approach, campaign messages and the path from first contact to webinar registration.

Current engagement · business resilience

Pique-Poque

Business resilience and a new business area

I am developing a resilience strategy and supporting a new business area, aligning marketing with the company’s resources and team capacity.

Current engagement · cybersecurity

H-X Technologies

Buyer research and marketing strategy

I research what prompts companies to buy cybersecurity services. We use the findings to shape positioning and prepare for Web Summit.

B2B webinar

AM-Bits / Dell

56 registrations (target 50), 50 attended; a 5-day campaign

An email campaign to the partner’s contact base and Telegram reminders achieved 89% attendance: 50 of the 56 registrants joined.

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