About

I want to understand why people choose you

Over 20 years in journalism and marketing have taught me to ask questions that change how a business sees itself. I am drawn to complex products and the people behind the decisions.

Asking one more question

Journalism taught me to listen and test assumptions. In business, I compare the founder’s view with what customers and the team say. The differences often reveal what needs to change.

An agency that grew beyond content

I founded Content.UA as a content marketing agency. But “please run our Instagram” often led to other questions: who buys, why choose us, where are we losing enquiries? I kept learning and building the team so we could address the causes.

Connecting marketing with the business

My MBA, training in SEO, PPC and SMM, and experience running a business help me weigh decisions against customer needs, budgets and team capacity. I have worked across FMCG, healthcare, IT, fintech and Web3. I particularly enjoy products that take more than thirty seconds to explain.

Outside work

I walk the Camino de Santiago, practise meditation and organise Surf Art Camp in Portugal. My interest in people extends beyond work. I value relationships where we can talk openly about what is going well and what needs to change.

Experience and education

20+ years in marketing, communications and journalism
MBA; training in SEO, PPC and SMM
Founder of Content.UA and co-founder of ProBusiness.Media
Mentor at Diia.Business; trainer for entrepreneurs with the Municipality of Cascais

Clients and programmes

CiscoLenovoOLXERCZenitelBekoPyramidaCampingSothysEsthedermMigronisDiia.BusinessCascais Municipality

I value the trust that lets us talk honestly about what is holding your business back.

My agency and media platform

Execution

Content.UA

My agency can deliver content, PR, SEO, SMM and PPC. We also work on brand visibility in AI search through your website, content and external publications.

About the agency

Visibility

ProBusiness.Media

The publication I co-founded offers interviews and partnership articles, subject to editorial requirements. My own writing explores AI in marketing and how businesses are changing.

Visit the publication

What would you like to change in your business?

Let’s talk

Tell me what you want to change. I will reply personally.