About
My path began in journalism: listening closely, asking precise questions and finding the story behind the facts. That skill still sits at the core of my strategy work.
I spent more than 15 years in journalism, including wine and business media. I learned to immerse myself in complex products, find their real value and explain it in human language. Over time, I combined editorial thinking with marketing, sales, PR and events.
I founded Content.UA in 2015. Over 11 years, the agency has worked with international companies, Ukrainian brands, hospitals, schools, entrepreneurs and experts. I built teams, led strategy and execution, developed long-term partnerships and stayed accountable not only for polished output, but for its business logic.
I have spoken and mentored for Diia.Business, Ukrainian Hub, UKRSIBBANK accelerators, the Estonian Refugee Council, HataHub and other programmes. In Portugal, I regularly lead business digitalisation and personal-brand workshops for the Municipality of Cascais.
Today I am especially interested in how AI is changing marketing and business operations. I do not chase tools for their own sake. I look for the places where technology can remove repetitive work while people retain judgement, character and trust. I also create spaces for restoring energy, including Surf Art Camp in Portugal and my Business & Energy course.
Experience you can rely on
Selected clients and programmes
After our work, I want you to have more than the excitement of a big idea. I want you to have clarity: where to go, what to do and where not to spend your energy.
The next step
Not sure which format you need? Let’s start with a conversation.