Define where to go
Marketing strategy with an execution option
The complete growth logic: customer and market research, positioning, offers, channels, content, AI and a practical 90-day plan.
Discuss this format↗Who it is for
When this format creates value
- Businesses at a growth or transition point
- Companies entering a new market
- Founders with a strong product and unclear marketing
- Teams that need one shared system of priorities
How the work unfolds
Roadmap
- 01
Customer development
Interviews, triggers, barriers, JTBD and decision logic.
- 02
Market and positioning
Competitors, ICP, category, value and messaging.
- 03
System
Offers, customer journey, channels, content, AI, team and metrics.
- 04
90 days
Priorities, owners, sequence of tests and decision criteria.
- 05
Execution
If required, we launch with your team or mine.
What you receive
A concrete result from the work
- Customer, market and competitor research
- ICP and segmentation
- Positioning and message architecture
- Offer and product logic
- Channels, content and AI opportunities
- 90-day action plan
- Strategy presentation and team session
FAQ
Questions and answers
How long does strategy development take?+
It depends on scope and access to data. Most projects run through several structured stages over four to eight weeks.
Are customer interviews essential?+
For a strong strategy, almost always. They reduce the number of decisions built on internal assumptions.
Can we hire you only for execution?+
Yes, when a sound strategy and business goal already exist. I will first check that the foundations are strong enough to build on.
The next step
The strategy does not have to die in Google Drive. If you need it, I help turn the thinking into a team, processes, materials and launches.
Not sure which format you need? Let’s start with a conversation.